With climate change and the environment grabbing the headlines, SMEs should look to renewable energy to boost their reputation and save money, reports Training Journal.
It was recently reported that less than two per cent of the world’s electricity is produced though solar photovoltaic technology. However, the same report went on to say that this figure is predicted to rise to around 13% by the year 2030. And some of this will come from small scale panels.
An increasing number of small and medium-sized enterprises (SMEs) are investing in solar panels as a way to both lower their bills and their carbon footprint. After all, solar panels can pay for themselves in energy savings within a few years. There are also government incentives for those who can supply their excess energy back to the national gird via feed-in tariffs.
Phil Gilbert, the head of business solutions at energy giant E.ON, says:
'Energy costs can have a significant impact on a business’ bottom line, and generating your own power can put control firmly into your own hands. Cutting down waste, using smart technology to manage buildings and possibly generating your own power are all options to consider.
Furthermore, as more and more people are becoming aware of the impact of climate change, argues Training Journal, they are also becoming more conscious of the companies with which they want to do business. Therefore, solar panels send a clear message that a business is conscious of its own impact on the environment.'
Annabelle Bean, from glass and solar energy specialist Romag, says:
'Nothing will position your company as an environmentally-conscious brand more than investing in renewable energy for your business. Not only will you be able to have the peace of mind that you are using green energy, but the fact that you are doing so provides a great PR opportunity.
Being a sustainable business counts for a lot in the current marketplace, where the spotlight is well and truly on companies who do not prove their environmental credentials. When your customers see that you are setting yourself apart from the crowd and investing in a cleaner future, you will soon build up increased brand loyalty and trust.'
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