Scottish startup firm enables SMEs to easily launch apps | RBS Invoice Finance

Scottish startup firm enables SMEs to easily launch apps

A new startup company based in Scotland has announced its ambitions to help small businesses launch their own apps, reports The Herald.

Beezer has set up with the express aim of helping small and medium-sized enterprises (SMEs) bypass the app store costs of platforms offered by Apple and Google through their iOS and Android platforms. Instead, Beezer wants to help smaller firms create their own app and launch it quickly for a monthly fee. The company say this will dramatically cut the costs associated with development and marketing.

Brian Smilie, the founder and chief executive of Beezer, said:

'Beezer means you can build your app this morning then launch it to your entire database this afternoon without the need for costly developers or an app store that is going to take 30 per cent of your resulting revenues.

Included in the package offered by Beezer is an analytics tool for tracking the performance of the app across your network. And, best of all, the apps created by Beezer can be shared by SMS text message, email and social media platforms, and can be used on any platform or device.'

Steve Leach, an investor in Beezer and the founder of Bigmouthmedia, said:

'The problem Beezer is solving is one around how to economically build and then market apps to the advantage of the business.

It’s been a problem since app stores came about and what Brian and the team have come up with in terms of sharing across multiple platforms is a pioneering solution in the space, a solution that could transform how SMEs drive business growth via mobile applications.'

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